Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.

Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

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